Technical services typically refer to the development of some type of specialized functionality that involves more than the simple dissemination of information. Examples include building a customer support application, developing a loan-decisioning engine, or creating a product configurator.
Traditionally most Web sites start as online brochures, but as technology evolves and companies become more comfortable with the Web as a business tool, these sites usually begin taking on higher levels of sophistication. They migrate from being a simple information source to becoming a business enabler that helps lower customer support costs and helps develop incremental revenue streams. At the heart of this increased functionality, is a technical implementation.